What We Do

The Centre for Strategic Communications for Public Health

We leverage our public health insights and use the science of strategic communication to shift behaviours, take insights to policymakers, and strengthen public health practice through insight, innovation, and deep community connection.

We work at the intersection of evidence, human behaviour and storytelling. We see communication as public health infrastructure that can create measurable and lasting change. Here are the things we do most often:

Strategic Communication Planning

In partnership with our community - people navigating systemic vulnerabilities, technical experts and program personnel, we co-design evidence-based communication strategies rooted in behavioural and cognitive science, cultural intelligence and systems thinking. Our strategies ensure messages land with clarity, build trust and drive action.

Evidence-Based, Culturally-Rooted Content Creation
Strategy Building for Communicators
Large-Scale Campaign Implementation
Studying the Impact Of Behaviours in Public Health
Research and Innovation in Health Messaging
Risk Communication
Social Listening and Deep Community Engagement
Designing Spaces

Our Channel & Experience Intelligence

The Centre for Strategic Communications for Public Health at Swasti Health Catalyst is a thinking, learning, and synergistic intelligence hub. We design communication ecosystems that respond to how people live, decide, and heal in real time.

We shape experiences that the human nervous system can absorb, retain, and act upon. Public health isn’t just cognitive; it’s embodied. So, our communication strategies intentionally reduce cognitive overload, create enabling environments, and leverage emotional and sensory anchors to help information stick and spark change.

Strategic Channel Architecture

Legacy Media with Precision Reach

Radio | TV | Print

Digital Media with Real-Time Agility

Social | SEO | Mobile | Email | Web

Community-Centric Communication

Radio | TV | Print

Immersive & Next-Gen Technologies

AR/VR | Gamification | AI-powered chatbots

Culture & Entertainment Partnerships

Filmmakers, artists, musicians, storytellers, poets

Grassroots Media Amplification

Flip charts, pamphlets, guides, flashcards, comic strips for frontline engagement

Designing for the Body, Not Just the Brain

Our events and campaigns are designed as immersive learning environments -where strategy meets neuroscience. We integrate movement, sensory triggers, story arcs, and participation to help audiences regulate, process, and internalize messages.

This is strategic communication as public health infrastructure- intelligent, multi-sensory, and deeply human.

We don’t just communicate - we connect, co-create, and catalyse. That’s the Centre.